Straight talking in tough times
19 October 2009
We recently sponsored and presented at Communicate Magazine's "Rebuilding Reputation" conference that looked at how the financial services sector has dealt with the negativity stemming from the credit crisis. One theme ran throughout the day... transparency.
Plan, build & deliver
19 October 2009
Here are our top 5 tips to help plan and deliver an effective PR campaign:
FTSE Fizz
19 October 2009
The past few months has seen the FTSE 100 clamber back above 5000, from a low of 3500 back in March. Many analysts predicted this rise (or so they tell you now), but to see if you can do better and win a bottle of champagne…
Who is making the case for hedge funds?
15 June 2009
You don’t need a journalist to tell you that investor perception of hedge funds is at an all-time low...
Not just a pretty face
5 June 2009
A company website is frequently called the ‘shop window’ for a business...
FTSE Fizz
4 June 2009
In the flurry of customary year-end predictions last December, some market pundits were predicting…
Plan, build & deliver
4 June 2009
When planning an integrated campaign, (or joined-up communications as we call it at Living), think of it…
AccessAbility
5 May 2009
Have you ever tried closing your eyes and working your way around your bedroom to see what it's like being blind? If only for a moment?
Changing channels: The impact of technology on financial services communications
28 April 2009
Apart from the self-evident trend towards online advertising and enhanced technology in mobile and hand-held devices – what is the real impact on the financial services industry?
Focus pull - The art of knowing your audience
18 February 2009
When a business describes itself as a ‘specialist’, how does this translate? Blinkered? Shortsighted? Or fit-for-purpose, client-focused and a centre of excellence?
Keep calm and carry on
2 February 2009
As recent events have shown, we're no longer ‘on the brink’ of recession, we're right in the middle of…
Getting more from your marketing campaigns
12 January 2009
As the effectiveness of print and TV advertising declines due to media fragmentation, and as budgets tighten…
