Getting mobile – the challenge for Asia’s asset managers 19 October 2017
For the world’s leading asset managers, the latest Living Ratings make sobering reading. Our June 2017 analysis of their digital communications across 50 core criteria revealed that just 11% of the top 100 firms provided exceptional digital content and engaging functionality for financial advisers and intermediaries.
To us, this is a disappointing performance from a sector that should put communication at the heart of its digital strategy. Failure to focus on the audience (not the firm) abounds, and one lesson is clear: positive financial performance does not negate the need for clear and effective communications. When it comes to supporting their audiences in the digital channel, and staying abreast of the remorseless growth of mobile, the school report is in: must try harder.Read more