Getting emotional in digital advertising. 05 September 2017
Why you should focus on the future, but stay creative.
Over the past few years, Programmatic Advertising – that’s digital ads backed by a sprinkling of AI – has shaken up the way brands target and deliver messages to their audiences in real time. What’s noticeable is that online consumers, driven by exponential increases in smartphone and tablet use, are leaving an ever bigger digital footprint – one to be mined and exploited. So if data is the key driver, can good old fashioned creative still add tangible value in a more programmatic world? Absolutely. Here at Living, we believe that the secret to adding creative zest is to tell tales – and get emotional.Read more