Rising above the digital chatter 17 April 2018
Why clarity and cut-through rest on twin pillars of success
The long-promised information tsunami is here and it is real. Tweets, texts, emails, PMs, WhatsApp messages, posts, comments – and, dare we say it, blogs – all jostle for space and attention like competitive 5 year-olds. Thanks to the creation of endless digital noise, the medium is now drowning the message. Think it’s different in the rarefied world of Professional Services? If only.
Our latest Living Ratings report of the brand and digital intelligence of the world’s leading law firms makes for a revealing read. When it comes to relevant, focused, accessible content (the stuff that achieves ‘cut-through’ status), there’s real scope for improvement.Read more