The (brand) value of authenticity 14 March 2024
No longer are we B2B, we’re B2H… business to human. In fact, let’s take it a step further. We’re humans talking to other humans (at least for now).
In a market where firms struggle to differentiate – showing the human side of your organisation isn't just a nice-to-have; it's a game-changer. If you think about it – can a person feel truly connected to an organisation if they feel like they are being spoken to from a PR script or by a robot?
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