Mind the brand gap 20 July 2017
Transforming ‘old school’ law firms into switched-on service brands
We’ve got a question for you. How big is your ‘brand gap’? That’s the gulf between the external perception of your firm, and the brand and digital footprint that supports it out there in the real world. Or, to put it another way, the gulf between the quality of your people and your ability to sell what they do.
Marketing professional services ain’t what it used to be. With the clubbable world of the ‘old school tie’ largely a figment of the past and the competitive environment more ruthless than ever, the creation of a robust and relevant legal brand can be a powerful enabler – and an engine of growth – in otherwise turbulent and challenging times.Read more