In search of quality search 06 December 2017
Why do leading investment banks hide away their talents and capabilities away online?
In our latest Living Ratings analysis of the digital intelligence of investment banks, a whopping 85% of the banks we assessed failed to deliver content and functionality designed for C-Suite audiences.
In fact, just one bank, Bank of America Merrill Lynch (BofAML) makes it into our top tier – what we call ‘Determined’ digital communication. The rest fall short, missing out on a chance to engage their audiences and build powerful, connected digital brands – brands that deliver clear, thought thought-provoking and relevant messages to clients, prospects and other key stakeholders. This should send an unambiguous signal to the entire sector. And perhaps prompt a few New Year’s Resolutions…Read more