The power of “you” in a world that can’t stop talking about “me”. 16 August 2017
It’s time for asset managers’ websites to focus on their audiences.
We’ve all been there. You’re at a wedding reception, or a cocktail party, maybe a business lunch – or in my case the number 11 bus – and you’re sitting next to someone whose favourite subject is what they see in the mirror each morning. If you’ve a heart of stone or cojones of steel you’ll make your excuses and leave immediately. For most of us it’s awkward. If you’re kind, and most of us are, you’ll smile politely and stick it out. Because few of us like to cause offence – or get off the bus too early.
With websites or social media there are no such moral dilemmas; if something, or someone, bores you then you can click, close or swipe away.Read more