The ‘change’ agent 17 March 2017
Achieving consensus in complex organisations
In today’s ever increasing complex, competitive world, it’s no longer sufficient to simply market quality. Gone are the days of relying on traditional marketing tactics or merely promoting the announcement of the arrival of a new senior hire on a company’s dotcom to stay top of mind.
Everything has changed and continues to develop at a fast pace. Even traditional sectors need to figure out how to differentiate and compete in our digitally-savvy, socially-networked world or be in fear of being left behind – if not forgotten!
In search of differentiation
Organisations’ must identify, develop, and leverage their brand essence to market themselves in a truly distinctive and memorable way. Today's brand managers know that if they want to stand out, they need to be bold in their thinking and bold in their decision making.Read more