We’ve been Thinking... 10 January 2013
This week sees Living launch a brand new microsite for T. Rowe Price Europe as part of a joined-up communications campaign aimed at raising awareness of their European capabilities in equity and fixed income investing.
Living’s creative work, which began with an in-depth discovery phase, is based around a single idea challenging investors to ‘Think T.Rowe Price’ when considering European investment. In addition to the microsite Living Group’s campaign covered a range of media including video, online advertising and euro capabilities marketing literature.
Living’s Executive Creative Director Duncan Shaw comments; “By using a simple, but bold visual concept that places T. Rowe Price at the centre of the European investment landscape we are seeking to emphasise our client’s strong presence and track record in Europe”.
T. Rowe Price Europe manages over €21bn of European assets for a diverse client base including sovereign wealth funds, public and private pension funds, multi-managers, wealth managers and private banks.
Visit the new T. Rowe Price Europe microsite