Thinking on our feet... 02 August 2013
Living has recently created a brand new integrated advertising campaign for T. Rowe Price in Australia. ‘The World at Your Feet’ campaign has been designed to raise awareness of the key benefits of the T. Rowe Price Global Equity Fund.
Living’s Creative Consultant, Emma Overeem, comments; “Following on from our campaign work with T. Rowe Price earlier in the year, we’ve developed a strategic concept that clearly communicates this fund’s USPs – a global research platform that brings investment opportunities to its investors, delivered by a firm with a strong global presence and an impressive track record”.
Globally T. Rowe Price manages over €614.0 billion in assets (as June 30, 2013) for a diverse client base including sovereign wealth funds, public and private pension funds, multi-managers, wealth managers and private banks.