The People's Pension, designed for people not aliens! 16 November 2015
Today sees the launch of a new multi-channel campaign for The People's Pension, created by our London team.
Q4 of 2015, signals the start of compliance with automatic enrolment for thousands of UK smalll businesses – although they may not know it yet!. To support the SME community, The People's Pension has created a 'complete package', based on their existing and award winning workplace pension but with added benefits, especially for small businesses.
As creators of the original People's Pension brand, we were asked to develop a campaign to communicate their small business proposition, whilst retaining their brand personality.
The lead theme for the new campaign focuses on how The People's Pension will make the 'alien' world of automatic enrolment simple and accessible for small businesses and their advisers (if they have one). We created visual assets, tone of voice and copy which were applied across four key channels:
• Digital and print ads that will feature in publications including Money Marketing & FT Adviser
• e_DM for distribution amongst industry associations
• Radio advert that will air on LBC and Absolute
• Internal communications collateral.
The People's Pension 'complete package' will be available online from 23rd November 2015.