The law of advertising 28 September 2012

Earlier in 2012 Living client, law firm DWF, merged with Scottish firm Biggart Baillie.

To raise awareness of the firm's ongoing commitment to the region and in particular highlight their private client team's expertise, we crafted an elegant and clever advertising campaign using DWF's striking visual brand. The advert which has run in the region's local press also features logo and positioning work that promotes the newly merged firm.

"True to form Living has produced an advertising campaign that plays a key part in our communication process post merger as it displays our commitment to both the region, our clients and team." Cathy Clarke, Communications Manager

DWF Private Client