Striking a chord in an overcrowded space 24 May 2016

When you’re asked to create a messaging platform and advertising campaign for Fixed Income ETFs that’s in a space that’s overcrowded and is also is arguably the most complex asset class to deliver, what do you do? Well, it’s made so much easier when the ask has come from an asset manager who is amongst the largest in the world and a true leader in the Fixed Income ETF arena. 

SPDR’s range of fixed income ETFs, from State Street Global Advisors, are a carefully constructed family based on quality benchmarks, designed with integrity and built on experience… put simply, that’s the foundation upon which our strategy and creative was founded. 

Aimed at wealth managers and asset owners, we had a lot of fun in crafting the digital and offline campaign that displayed powerful messaging against a back drop of topical imagery that together cut through complexity. At a time when Tim Peak is up in the outer hemisphere and the Formula One season is in full swing, we have an ad suite that is striking a chord.

For more information on our how we can lift your brand or product proposition in way that truly creates difference, please contact Greg Hobden in London, Aliena Lai in Hong Kong, or Kate Shaw in New York.

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