Sense & sustainability: how to run an ethical bank 18 March 2013

Following on from the launch of Living Ratings of Sustainability in October 2012, our analysis and rating of the FTSE 350 financial sector's sustainability communications, Living's CEO Kate Shaw has contributed a bylined article to FT publication, The Banker.

In the article, Kate takes a look at what sustainability really means: the ability to survive and thrive as a responsible business alongside creating long-term stakeholder value. And in the financial services sector today, this is more important than ever.

In order to help financial services companies with their approach to sustainability, Kate has highlighted a 'three step plan' which, if executed correctly and supported by a reliable and engaging agency, will enable joined-up sustainability reporting that co-ordinates web, social media and print, resulting in an enhanced user experience.

If you would like to find out how the team at Living could help your business, please contact Kate Shaw on +44 (0)20 7739 8899.

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