Rebranding Harneys – a leading offshore law firm 16 April 2018
Today sees the launch of an innovative new brand for Harneys, a leading offshore law firm.
Our brief was to create a positioning and visual identity that positioned Harneys away from its competitors and communicate the true essence of this firm – a global offshore law firm with entrepreneurial thinking.
The brand journey took across the globe through a series of online and face-to-face workshops with key stakeholders in the BVI, Cayman Islands, London and Hong Kong. This invaluable insight allowed us to shape a brand based around five core values that summed up the firm: personable, open, energetic, innovative and pragmatic. All qualities that define a Harneys' lawyer and the client experience.
We then crafted a vibrant and progressive visual identity that captured the Harneys' entrepreneurial spirit and gave them that all important stand-out from other offshore law firms. This illustrative style, at the very heart of the brand, supports Harneys' global content strategy and is flexible enough to be used for brand messages, thought-leadership, practice areas, industries and recruitment across the website.
The Living team also created the firm's new search-based website, as well as key marketing communications that include advertising, pitch and presentations, emails and event materials.