Raising brand awareness for the world’s leading gold ETF 12 March 2018

We have recently created and launched an engaging tactical campaign for State Street Global Advisors (SSGA), that aims to raise the brand awareness of SPDR Gold in Asia – one of the world's leading gold EFTs.

The campaign is based around a series of adverts that pose thought-provoking questions about gold, reminding investors of its enduring value as an asset class. Visually striking, the animated Q&A format is engaging, intelligent and informative.

The campaign powerfully conveys the value that gold brings to any portfolio, while demonstrating SSGA's leadership and expertise. You can find out more at: http://asia.spdrs.com/goldupdates/

For more information on our how we can bring your brand to life through an integrated campaign, please contact Kate Shaw in London, Aliena Lai in Hong Kong, or Kevin Windorf in New York.

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