New websites for SPDR ETFs & State Street Global Advisors 23 July 2012

Living achieved a memorable double with the launch of two new ‘responsive’ websites for desktops, tablets and mobile devices for SPDR ETFs and State Street Global Advisors (SSgA) – a global leader in asset management.

Our clients’ briefs featured two similar requirements: to engage existing and potential institutional investors across Europe by providing access to the firms’ outstanding thought-leadership, insight and events news.

The sites are designed to achieve marketplace cut-through with three points of entry; Direct email marketing campaigns, Online advertising; and Organic search.

Together with an accessible user-experience that dovetails with a vibrant and creative use of the firms’ existing visual brands, both sites clearly articulate SPDR ETFs and SSgA’s proposition in a way that investors can instantly appreciate.

You can see the websites at www.spdretfsinsights.com and www.ssgainsight.com

SPDR mobile sites SSGA Home Page