From ads to branches for the Bank of East Asia 21 February 2013

Living is delighted to announce its appointment by the Bank of East Asia, the largest independent local bank in Hong Kong, to create an advertising and in-branch campaign promoting the latest offer from the bank's securities division.

Set to launch in March 2013, the creative executions will be rolled out via a fully integrated print and TVC ad campaign, plus marketing and point-of-sale materials across the bank’s 88 branches in Hong Kong.

Bank of East Asia, incorporated in Hong Kong in 1918, provides commercial banking, personal banking, wealth management, and investment services to customers in Hong Kong, China, and other major markets around the world.

Melanie Osborne, Living's Hong Kong Managing Director, commented: 'We are really excited to be working with the Bank of East Asia on this key project and are looking forward to developing a joined-up communications campaign that delivers further success for them".

Bank of East Asia