DWF ‘Go further’ with on-the-road advertising 13 March 2014
To support DWF’s regional marketing focus Living has just completed a range of branded taxi sides. A number of the famous London taxis featuring DWF’s distinctive messaging and visual identity are now running in Glasgow, Edinburgh, and Manchester.
Amie O’Neill, Living’s Account Manager comments, “Taxi advertising provides DWF with a highly visible and engaging way to reach their key audiences in the business communities across three cities that are central to their UK operations. This approach is a perfect way to support the ideas behind DWF’s ‘Go further’ proposition.”