Clear brand distinction for Orrick 12 July 2016
This week sees the launch of the vibrant new brand and website for Orrick, a leading global law firm with a sharpened focus on servicing clients in three of the most dynamic sectors of the global economy: technology, energy & infrastructure and finance.
Over the last 18 months, we have worked in close partnership with Orrick’s US team to deliver a truly client-centric brand and digital experience. It all began with the all-important brand strategy phase to help define their sweet spot, followed by the creation of a compelling new visual identity, through to the implementation across all channels.
Expressing the commitment to innovate together with clients
Creating a distinctive visual impact to ensure stand out amongst a crowded marketplace and providing a solution that Orrick’s internal design team, marketers and BD folk would find easy-to-use were both at the top of our agenda.
The brand marque was designed to show two equal sections of a ring; balanced and in synchronised motion with one and another. This visual expression cleverly reflects Orrick’s commitment to placing their clients and sectors at the heart of everything they do.
Providing the right tools for the job
Implementation items included comprehensive brand guidelines, literature suite, event materials, business development toolkit, video idents, the UX and interface design of an online biography management tool and a wonderful dynamic content-rich website – to highlight but a few of the critical touch points of which we were responsible for.
To experience the truly audience-centric website that highlights the firm’s sector focus, breadth of capabilities, engaging insight and superior talent, visit Orrick.com.