Bringing ETFs to life in Australia 08 November 2017
We recently launched a fully integrated campaign for SSGA's ETF products in Australia (State Street Global Advisors).
Following our successful launch of their SPDR’s Australia funds earlier this year, SSGA approached us to create a campaign to help build brand awareness of their global products within their Australian audiences.
Promoting four key funds, we created a series of product concepts, developing adverts with brand messaging consistent with other existing campaigns, ensuring a holistic audience brand experience. The adverts were enriched through the use of bold, animated infographics which highlighted each products’ unique selling points.
Launched online, we also created an animated video to articulate each products’ features, but more importantly, educate their audiences in an interactive and dynamic way.
For more information on our how we can bring your products and solutions to life through an integrated campaign, please contact Greg Hobden in London, Aliena Lai in Hong Kong, or Kate Shaw in New York.