An award-winning rebrand for technology giants Murata 02 April 2014
Living has launched a new visual brand for Japanese electronics giant Murata. The stunning new identity was launched at the beginning of April and is off to a great start, already picking up a gong at last night's Transform Awards!
The project involved an evolution of their existing logo, plus the creation of a supporting visual language that is inspired by the crystalline structure found in ceramic materials – an element that represents the foundation and beginnings of Murata. This framework creates a distinctive underlying platform for the visual brand, one that provides a structure for all marketing and advertising materials, whilst representing the journey and vision that drives innovation.
Living are working closely with Murata's marketing team on a number of key touchpoints that will be rolled out through 2014. Read about the case study.