An award-winning rebrand for technology giants Murata 02 April 2014

Living has launched a new visual brand for Japanese electronics giant Murata. The stunning new identity was launched at the beginning of April and is off to a great start, already picking up a gong at last night's Transform Awards!

The project involved an evolution of their existing logo, plus the creation of a supporting visual language that is inspired by the crystalline structure found in ceramic materials – an element that represents the foundation and beginnings of Murata. This framework creates a distinctive underlying platform for the visual brand, one that provides a structure for all marketing and advertising materials, whilst representing the journey and vision that drives innovation. 

Living are working closely with Murata's marketing team on a number of key touchpoints that will be rolled out through 2014. Read about the case study.

If you would like to know how Living could refresh your firm's visual identity, please contact Abigail Vyner (+44 20 7739 8899) in London or Melanie Osborne (+852 3711 3100) in Hong Kong.

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