A specialist brand for Saltgate 15 December 2015
This week, the world of alternative investment services sees an exciting new brand launch for Saltgate.
As a specialist firm that has found success under the radar for many years, Saltgate’s select, high-impact clients span core sectors: debt, private equity, real estate and infrastructure and have mainly come through private referrals. Their brief to us emphasised the desire to define and create a truly differentiating brand with a perfect balance of understatement and authority.
Four extensive phases of activity by our London team led to this launch and covered the development of Saltgate’s brand and service propositions, visual identity, design and content, marketing communications and website design.
Hannah Gilmore, Living’s Brand Engagement Director comments; “Saltgate operate in a sector where their peers are typically more aggressive in their approach to communications. Although Saltgate’s success is characterised by quiet dedication and determination, they are a firm who demonstrate great enjoyment, passion, energy and commitment in what they do. These values lie at the heart of their new brand.”