A new digital hub for Northern Trust 16 March 2016
We’ve just launched a dynamic new microsite for Northern Trust, the global asset and wealth manager, to promote their expansive FGR fund offering.
As an asset manager on a truly international scale, Northern Trust required an impactful microsite with a clear and coherent navigation structure to appeal to large intermediaries in both Dutch and English.
Living created a sleek microsite that illuminates Northern Trust’s position as an investment leader. The firm now benefits from a cohesive platform where advisors can seamlessly demonstrate funds to their end investors on desktop, tablet and mobile devices.
Utilising Northern Trust’s existing brand guidelines, Living designed the site with a logical and intuitive user experience; equipped with rich interactivity including responsive video integration, live fund listings and full product information. Users now enjoy an engaging hub of FGR information, with everything they need at their fingertips.
With robust functionality and an impactful design, Northern Trust’s new microsite positions them as a market leader and a prime choice for international investment. What’s more, the microsite is designed with the capacity to expand along with the business, meeting the needs of their growing funds and product offerings.
Greg Hobden, Client Strategy Director at Living Group comments: Our mobile-first strategy needed to encourage advisors to think immediately of Northern Trust when they’re looking for cost effective solutions for their clients… and the microsite helps to do just that. It provides the firm with the perfect platform to grow; adding more funds and pushing the envelope with more functionality such as rich media and thematic content in the future without detriment to the user experience.