A disruptive celebration of the world’s first ETF 15 February 2018

Last week saw the launch of State Street Global Advisors' 25th anniversary campaign to celebrate the launch of the world’s first Exchange Traded Fund (ETF).

Our brief was to strengthen the perception of SSGA as a pioneer and innovator in ETFs in Australia and South East Asia and to not conform to the usual reserved Financial Services modes of communication. This inspired us to create a concept that paralleled the intrepid boldness of SSGA’s original move to create ETFs. 

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Gong Hei Fat Choy! 12 February 2018

Wishing all our clients, partners and teams around the world a prosperous, healthy and Happy Chinese New Year!

In Chinese astrology, each zodiac year is not just associated with an animal sign, but also one of five elements: metal, wood, water, fire, or earth, and both the zodiac sign and the element shape the astrology of the year. 2018 is a 'earth dog' year and people born during the year of dog are believed to inherit some of the animal’s characteristics, such as loyalty, patience and reliability.

Lucky numbers include 3, 4, 9 and lucky colours are green, red and purple.

Gong Hei Fat Choi!


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Celebrating the importance of content 08 February 2018

At last night's inaugural Corporate Content Awards in London, we scooped 5 accolades for our work with EY, Lewis Silkin and State Street Global Advisors.

This included a Gold and Silver for Lewis Silkin (best use of a visual property and best branded content site), plus 2 Bronze awards for EY (best use of data and best branded content site) and a Bronze for State Street (best branded content publication).

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Revolutionising a brand at the sharp edge of the law 05 February 2018

We have recently completed a groundbreaking new brand for law firm and litigation specialists Kasowitz in North America.

This deliberately bold and unapologetic brand is based around the firm's reputation as creative, aggressive and relentless lawyers, who are trial-ready for their clients. This unique positioning allowed us to break with tradition and create brand positioning and visual identity that is uncompromising assertive and that thrives in a black and white world of thought-provoking imagery and messaging.

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equilo – disrupting gender analysis 30 January 2018

Today sees the launch of equilo – a technology start-up that provides transformative gender analysis for global development project planning and emergency response across sectors, geographies and demographics to improve outcomes of investment for communities. 

With an aim to attract investment for their web-based app for customised gender analysis and action plans, equilo approached Living to create an energetic new brand and digital experience for their venture.

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A website refresh - injecting creative intelligence 25 January 2018

CFM is a fund manager headquartered in Paris, with offices in London, New York and Tokyo and has approximately $10bn AUM. Since the creation and launch of their dynamic re-brand two years ago, CFM returned to Living to re-design and further enhance their website.

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