Raising brand awareness for the world’s leading gold ETF 12 March 2018

We have recently created and launched an engaging tactical campaign for State Street Global Advisors (SSGA), that aims to raise the brand awareness of SPDR GLD in Asia – one of the world's leading gold EFTs.

The campaign is based around a series of adverts that pose thought-provoking questions about gold, reminding investors of its enduring value as an asset class. Visually striking, the animated Q&A format is engaging, intelligent and informative.

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Flock, stock and new brand apparel 22 February 2018

This week sees the launch of our latest pro bono brand project for Spitalfields City Farm, which has been an East London landmark for almost 40 years.

The farm is a true oasis in the heart of the city and a homegrown institution born out of its environment, that connects people to nature, enhancing their well-being and allowing them to re-engage with the natural world.

Although the farm is an important part of the community, it was struggling to build awareness of where it was and wasn’t resonating with local residents. Awareness was a big issue, along with limitations in being able to communicate effectively online.

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A disruptive celebration of the world’s first ETF 15 February 2018

Last week saw the launch of State Street Global Advisors' 25th anniversary campaign to celebrate the launch of the world’s first Exchange Traded Fund (ETF).

Our brief was to strengthen the perception of SSGA as a pioneer and innovator in ETFs in Australia and South East Asia and to not conform to the usual reserved Financial Services modes of communication. This inspired us to create a concept that paralleled the intrepid boldness of SSGA’s original move to create ETFs. 

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Gong Hei Fat Choy! 12 February 2018

Wishing all our clients, partners and teams around the world a prosperous, healthy and Happy Chinese New Year!

In Chinese astrology, each zodiac year is not just associated with an animal sign, but also one of five elements: metal, wood, water, fire, or earth, and both the zodiac sign and the element shape the astrology of the year. 2018 is a 'earth dog' year and people born during the year of dog are believed to inherit some of the animal’s characteristics, such as loyalty, patience and reliability.

Lucky numbers include 3, 4, 9 and lucky colours are green, red and purple.

Gong Hei Fat Choi!


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Celebrating the importance of content 08 February 2018

At last night's inaugural Corporate Content Awards in London, we scooped 5 accolades for our work with EY, Lewis Silkin and State Street Global Advisors.

This included a Gold and Silver for Lewis Silkin (best use of a visual property and best branded content site), plus 2 Bronze awards for EY (best use of data and best branded content site) and a Bronze for State Street (best branded content publication).

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Revolutionising a brand at the sharp edge of the law 05 February 2018

We have recently completed a groundbreaking new brand for law firm and litigation specialists Kasowitz in North America.

This deliberately bold and unapologetic brand is based around the firm's reputation as creative, aggressive and relentless lawyers, who are trial-ready for their clients. This unique positioning allowed us to break with tradition and create brand positioning and visual identity that is uncompromising assertive and that thrives in a black and white world of thought-provoking imagery and messaging.

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